I structure organizations that I lead around the Purpose Pyramid. The Purpose Pyramid illustrates the hierarchy of importance and the basis for the work that we do and how we do it. It’s a mental model that helps me lay the foundation and purpose of any work that I engage in.

They are grouped by “Why”, “How” and “What”, mirroring the Golden Circle, but the goal is to provide additional details of how each of the “Why”, “How” and “What” our our organization. They are in order of importance from top to down. The higher up the pyramid, the less frequently it changes and at the top sits God who never changes.


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